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Ebook Content Rules: How to Create Killer Blogs, Podcasts, Videos, Webinars ebook
$1.27
New product
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118232607
ISBN-13
9781118232606
Product Key Features
Book Title
Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Format
Trade Paperback
Language
English
Features
Revised
Topic
Web / Social Media, E-Commerce / Internet Marketing, General
Publication Year
2012
Genre
Computers, Business & Economics
Number of Pages
320 Pages
Additional Product Features
Series Volume Number
13
Lc Classification Number
Hf5415.1265.H3577
Edition Description
Revised Edition
Edition Number
2
Table of Content
Foreword xi Acknowledgments xv Big Fat Overview (Sometimes Called an Introduction) xvii PART ONE THE CONTENT RULES 1 Chapter 1 The Case for Content 3 Chapter 2 The Content Rules 13 Chapter 3 Insight Inspires Originality: Who Do You Want to Attract? 21 Chapter 4 Who Are You? 31 Chapter 5 Reimagine; Don't Recycle: Anatomy of a Content Circle of Life 55 Chapter 6 Share or Solve; Don't Shill 69 Chapter 7 Stoke the Campfire 95 Chapter 8 Create Wings and Roots 101 Chapter 9 The Care and Feeding of Fans 115 Chapter 10 Attention B2B Companies: This Is the Chapter You Are Looking For 121 PART TWO THE HOW-TO SECTION 141 Chapter 11 A Blog as a Hub of Your Online Content 143 Chapter 12 If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck? 155 Chapter 13 What's the Difference between an E-book and a White Paper? (And When Should You Use Them?) 171 Chapter 14 The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study) 183 Chapter 15 From Dumpy to Sexy: An FAQs Makeover 189 Chapter 16 Video: Show Me a Story 197 Chapter 17 Podcasting: Is This Thing On? 207 Chapter 18 Photographs: The Power of Pictures 211 PART THREE CONTENT THAT CONVERTS: SUCCESS STORIES (WITH IDEAS YOU CAN STEAL!) 219 Chapter 19 Reynolds Golf Academy: 221 Greensboro, Georgia Chapter 20 The Cool Beans Group: 227 Greensboro, North Carolina Chapter 21 U.S. Army: Fort Knox, Kentucky; 231 Fort Monroe, Virginia Chapter 22 AskPatty.com, Inc.: Thousand 235 Oaks, California Chapter 23 Qvidian: Lowell, Massachusetts 239 Chapter 24 HubSpot: Cambridge, Massachusetts 243 Chapter 25 Kodak: Rochester, New York 251 Chapter 26 Boeing Company: Chicago, Illinois 257 Chapter 27 Indium Corporation: Clinton, New York 263 Chapter 28 PinkStinks: London, England 267 PART FOUR THIS ISN'T GOODBYE 271 Chapter 29 This Isn't Goodbye, and a Gift for You 273 About the Illustrator: Sean Tubridy 275 Index 277
Copyright Date
2012
Target Audience
Trade
Lccn
2012-001608
Dewey Decimal
658.8/72
Series
New Rules Social Media Ser.
Dewey Edition
23
Illustrated
Yes
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